Under the guidance of an Executive Creative Director, I worked across the full cycle of strategy, creative and
design and production across digital channels for Coles Financial Services.

I was responsible for ensuring the right creative would be developed across the right touch-points, creative ideas were on brand and on strategy and then best practise in design was produced. I would work with media agencies to gather measurement so we could learn for our next campaign.

My role also involved liaising with digital marketing teams to talk through work in progress and help define briefs.