I took the creative lead on designing the visual brand for Melbourne based fashion designer Alvina Hannan’s project ‘Amaiyi’. The label produced high end, bespoke garments and needed to fit the market visually.
I worked with photographer Jacob Thompson to organise and shoot the first range entitled 'coccon'. Working with adams print we produce versatile Business cards/ tags printed on K.W.Doggets wonderful envirocard.
Elmare Warmbloods breeds premium sport horses using our quality mares and leading Australian and European stallions. Our mares have been acquired on the basis of good temperament, conformation, breeding and performance history.
Based on the same criteria, leading performance stallions are carefully selected and individually matched to our mares to ensure offspring of exceptional quality. Our foals are handled daily from birth to ensure well mannered and socialised youngsters for starting.
In 2011 I worked with Melbourne based creative Emma Gray to Develop a visual brand for Elmare Warmbloods - this brand was designed for application across digital and print mediums.
The HRKAC Group is Geelong’s one-stop-shop for accounting and wealth creation with our experienced team providing expert Accounting, Taxation, Financial Planning, Investment, Finance and Conveyancing advice – all under the one roof.
Conveniently located in heart of Geelong in Yarra St, the professionals behind the HRKAC Group pride themselves on getting to know their clients and providing individualised service leading to the maximum financial benefit.
In 2011 the HRKAC group called on myself and Melbourne based creative Emma Gray to refresh their existing visual brand - while retaining their current typographic format they wanted to have a modern up to date visual appearance in their market place.
Bad Party Records is an independent music label based in Melbourne, Australia. The motivations of the label revolve around our support for creative and original music. We also use Bad-Party to promote events and Dj's in our circle of like-minded friends.
My task was to bring the labels public visual image up to the standard of its competitors. This involved extensive research into where the label wanted to be positioned, then taking the visual branding to the next-level giving it an edge visually over its competition.
While I have been involved with the project the label's media contacts have grown substantially and the releases have received local (RRR, PBS, Kiss FM), national (Triple J) and international (WNYU, NYC) airtime.
The Melbourne based song-writer and producer SOLID LIGHT (aka Dan Steele) has been wrangling audio in the field of music since 2004. Hell-bent on achieving an original sound, SOLID LIGHT’s musical direction is openly guided by the sounds of authentic house music, disco rarities and experimental indie pop.
Through 2012 Solid Light released several singles and his first full length Album. Solid Light needed a visual brand to run across his singles to visual tie them together - Then a stand alone piece of work for his album. The logo riffs of the work of Keith Harring to push the vibe and soul of Solid Lights music.
I selected photography from Melbourne based creative Emma Gray, to be used on the singles while the albums feature painting was created by Brisbane based artist Matt Limmer
After awakening from an extreme siesta, JAMIN HERNANDEZ is now envisioned and actively practicing the art of creating original house music. With a hefty repertoire of progressive-house, groovy-house and tech-house up his sleeve, this Mexican producer is ambitious and exciting to listen to.
Jamin needed a visual identity to spread across his different points of musical output, online and in print promotion. He needed a brand that would work both here in Melbourne as well as Europe and South America. I delivered a high end, clean and fashionable visual mark that would position him well in House Music's visual scene.
For his second release on Bad-Party records I selected photography from Melbourne based creative Emma Gray, that had an abstract and weightless feel tying in with the track.
Thanks for looking through my work! Please feel free to get in touch, I am contactable via the below means
Contact -
Phone 0407098131
Email Andrew.n.broughton@gmail.com
Referees -
Available upon request
Careers path to date:
Next Digital/ Junior designer - 2007
Studio round/ Intern - 3 months - 2008
Andrew B/ Freelance - 2009 - present
Mecca MediaLight/ Designer 2010 - present
UoB/ Honours degree - 2011
Through these positions I have had the opportunity to work with the below notable clients:
Ford Australia, Film Victoria, Hardi Grant Publishing, Melbourne International Film Festival, White Night Festival, Greek Film Festival, EnergyAustralia, University of Melbourne
Key Skill sets:
- Creative Design for Digital platforms
- Visual branding/ Management/ Implementation
- Idea generation
- Content management/ Publishing
- Photoshop/ Illustrator/ Indesign
- Dreamweaver/ Coda/ TextEdit
- Html/ CSS/ AS2 (flash)
- Working Knowledge of php/ Js
- Wordpress/ Most CMSs
- Art-working for print